2 April 2009
Pollard Banknote and EMI Music launch lottery ticket program
WINNIPEG—Pollard Banknote has teamed up with label EMI Music to launch an international music-themed lottery ticket program, the company announced today.
Pollard Banknote, which prints tickets for 45 countries, will work with EMI to create the branded program, which specifically targets the 18 to 35 demographic, and features prizes and contests from EMI recording artists.
Players who buy the themed instant tickets have the opportunity to win downloads, ring tones, and “one-of-a-kind experiences” from EMI artists. Winners redeem prizes by using a download code on the winning ticket at secure websites.
A spokesperson for Pollard Banknote says the tickets will be printed at its facilities in Winnipeg, Kamloops, B.C., and Ypsilanti, MI.
Pollard Banknote, which prints tickets for 45 countries, will work with EMI to create the branded program, which specifically targets the 18 to 35 demographic, and features prizes and contests from EMI recording artists.
Players who buy the themed instant tickets have the opportunity to win downloads, ring tones, and “one-of-a-kind experiences” from EMI artists. Winners redeem prizes by using a download code on the winning ticket at secure websites.
A spokesperson for Pollard Banknote says the tickets will be printed at its facilities in Winnipeg, Kamloops, B.C., and Ypsilanti, MI.
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